Privacy Policy
Reel Lite Generators, LLC — Privacy Policy
Last updated: October 21, 2026
This Privacy Policy explains how Reel Lite Generators, LLC ("Reel Lite," "we," "us") collects, uses and shares personal information through our website, rental platform, phone, text and email, and in the course of our rentals.
Information we collect
Contact and business details: name, company or production name, job title, phone, email and billing address.
Rental details: quotes, orders, equipment, dates, delivery and job site locations, and signed agreements.
Payment information: processed by our payment providers. We do not store full card numbers.
Insurance and verification: certificates of insurance and, when required, driver's license details used to verify identity. We do not collect biometric identifiers or biometric information [CONFIRM].
Communications: calls, texts, emails and messages you send us.
Equipment photos: inspection photos taken at delivery and return, which may show the job site.
Website data: IP address, browser and device type, pages viewed and similar data collected through cookies and similar tools.
How we use it
We use personal information to provide quotes and rentals, schedule delivery and pickup, process payments, verify identity, prevent fraud, respond to you, send transactional messages, send marketing you may opt out of, improve our website and services, meet legal obligations, and enforce our agreements.
How we share it
We do not sell your personal information. We share it only with:
Service providers that help us operate, such as our rental management platform, payment processors, email and text providers, accounting, delivery and insurance partners. They may use it only to provide services to us.
Affiliated companies, including a parent or subsidiary company, for the purposes in this policy.
Legal and safety: when required by law, subpoena or court order, or to protect our rights, property or safety.
Business transfers: in connection with a merger, reorganization, financing or sale of assets.
Mobile numbers and text messaging consent are never shared with third parties for their marketing.
Cookies and advertising
Our website and advertising partners use cookies, pixels and similar tools to understand site use and show relevant ads. You can block or delete cookies in your browser settings and opt out of interest based ads at optout.aboutads.info. We do not respond to browser "Do Not Track" signals.
Text messages
See our SMS Terms and Conditions. Reply STOP to any text to opt out.
Use the unsubscribe link in any marketing email to opt out. We will still send messages about your rentals and account.
Retention
We keep personal information for as long as needed to provide our services, keep business and tax records, resolve disputes and enforce our agreements.
Security
We use reasonable administrative, technical and physical safeguards. No system is completely secure. If a breach affects your personal information, we will notify you as required by Illinois law.
Your choices
You may ask to see, correct or delete your personal information by contacting us. We may keep information we are required to keep by law or need for an open rental, payment or claim.
Children
Our services are for businesses and adults. We do not knowingly collect personal information from anyone under 18.
Changes
We may update this policy. The "Last Updated" date shows when it last changed.
Contact
Reel Lite Generators, LLC · 9439 S Central Ave, Oak Lawn, IL 60453 [CONFIRM] · (630) 749-8311 ·